Information Technology for Marketers

Lecture delivered at the University of Kelaniya, on 11th July, 2015

Using information Communication Technology (ICT), is crucial to most businesses, regardless of size. It is important to a company aiming to expand and to improve efficiency. The use of good ICT improves customer services and customer demand.

From database development, website design to market research, translation software, direct mail marketing and training, the application of ICT is critical for economic success.

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