CCS4360 Techniques in Social Media – Lesson 2

What is Social Media?

A number of different platforms which offers individuals the opportunity to join a community or network, to share, create and exchange information by using a variety of internet based tools.

Why is Social Media?

According to the Datareportal January – April, 2024 global overview, we can see that social media growth has continued to increase:

  • More than half of the world now uses social media (62.6%)
  • 5.07 billion people around the world now use social media, 259 million new users have come online within the last year.
  • The average daily time spent using social media is 2h 20m.

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