Browse > Home / Archive by category 'Art & Design'

Increasing the effectiveness by ‘information architecture’

June 24, 2008

A reader is someone with an attention span of about 30 seconds - a person assailed by other forces competing for attention. At one time these forces weren't so numerous: newspapers, radio, spouse, home, children. Today they also include a "home entertainment center" (TV, VCR, Tapes, CDs), pets, a fitness program, a yard and all the gadgets that have been bought to keep it spruce, and that most potent of competitors, sleep. The person snoozing in a chair with a magazine or a book is a person who was being given too much unnecessary trouble by the writer. Read more

Written by Azmeer · Filed Under Art & Design